Bread & Pastry

The bread and pastry sector in the Netherlands is undergoing significant change now that Jumbo has terminated its contract with Bake Five and announced that it will be partnering with Bakkerij Goedhart (part of the Borgesius family). The shifting landscape of the Dutch bread and pastry market and the international M&A dynamics (including Ferrero & WK Kellogg) have prompted Yuno Advisors to publish its Bread & Pastry market report. This market report from Yuno Advisors offers in-depth insights into the international bread and pastry sector, with analyses based on market data up to and including the second quarter of 2025. The report includes an overview of price developments, market valuations (multiples) and the performance of leading listed players worldwide.

It also zooms in on current trends within the bakery market (such as the growth of functional and gluten-free products) and recent mergers & acquisitions in Europe and North America. It also highlights some notable deals, including the acquisition of Délifrance by Vandemoortele and the acquisition of WK Kellogg Co by Ferrero, the latter being relevant given the increasing overlap between breakfast and bakery categories and thus serving as an illustration of broader movements within the food landscape.

A compact and insightful overview for anyone with a strategic or business interest in the world of bread and pastries.

Click here for the Bread & Pastry sector market report.