PS in Foodservice acquired by Swedish Matilda FoodTech

Yuno Advisors has advised shareholder and management of PS in Foodservice, the central product specification database and market standard in product and chain information within foodservice in the Netherlands, on the sale of the company to Swedish Matilda FoodTech.

PS in Foodservice (PS) (www.psinfoodservice.com), based in Ede, in the leading party in the field of product information for the food industry. With its PIM database, which contains in-depth information on ingredients, nutritional values, allergens, sustainability and impact score, PS is an essential link for producers, suppliers and buyers in foodservice. After 16 years, founder and owner Gerard Sterkenburg confidently hands over PSto Swedish Matilda FoodTech.

Matilda Foodtech (www.matildafoodtech.com) is an European-based central platform that connects all steps in meal processes: from procurement, planning and production, to serving and follow-up. They support healthcare, education and professional kitchens in terms of safety, health, efficiency, sustainability and cost savings. Recently, Matilda FoodTech completed acquisitions including Tendmill (2025) and Delfi Marknadspartner (2024).

Matilda FoodTech is backed by Monterro, a Scandinavian investment company focused on growing software companies in Scandinavia and Europe. This partnership allows Matilda FoodTech to continue investing in innovation and further international (buy & build) expansion.

As exclusive advisor, Yuno Advisors assisted the owner and management of PS throughout the sale process. Our advice covered a.o. project coordination, project documentation, supervision of management meetings, bidding process, formation of a letter of intent, supervision of the due diligence process, structuring of the transaction and deal negotiations.

Click here for the original press release from PS and Matilda Foodtech.