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Market Food Group Stoepje Perron

Market Food Group

Yuno’s Food-related sector expertise set it apart from its competitors

“We chose for Yuno Advisors as our advisor on this project. The partners of Yuno advised us before, so we already had good prior experiences. Yuno’s team not only has a professional, but also a pragmatic and informal approach, which fits well with our organization. Moreover, Yuno differentiated itself with its Food related sector expertise and transaction experience within the bakery segment. Also, Yuno has a good network of both national and international investors, which ultimately resulted in the partial sale to Kempen Investments.”

Peter Beukers & Sjacco Nel, Owners & Management of Market Food Group


Market Food Group (MFG), producer of bread and pastry products, and holding entity of franchises such as ‘t Stoepje and Le Perron, sold a substantial minority interest to investor Van Lanschot Participaties (VLP). MFG was largely owned by its management, and broadened its investor base with this transaction to support its growth strategy. The transaction was realised by creating a new holding entity MFG Investments B.V., in which both VLP and the existing shareholders participated. A refinancing including new banking facilities was part of the contemplated transaction.

Role Yuno Advisors

We acted as exclusive financial advisor for MFG’s shareholders. Our activities included general deal coordination, identification and sounding of potential investors, compilation of a comprehensive information memorandum, financial modelling and valuation analyses, the realization of a letter of intent, due diligence coordination, process documentation, deal structuring and the deal negotiations for the sellers.

About Market Food Group

MFG is a leading Dutch company in the artisan bread and pastry segment with a broad range of strong brand franchises such as ‘t Stoepje and Le Perron. Le Perron is an award-winning organic and artisanal franchise formula and currently has around 60 points of sale throughout the Netherlands. Besides Le Perron, MFG also owns ‘t Stoepje franchise formula, which is well-known across the country and has grown to 130 franchisees with over 600 locations. MFG has realized healthy growth in the past few years and the group generated consumer sales of more than €100 million in 2015.

About Van Lanschot Participaties

VLP is a 100% subsidiary of F. van Lanschot Bankiers, managed by Kempen Investments. Over the past three decades VLP has built a track record of more than 100 equity participations, and is characterised by a long investment horizon without exit pressure as well as acquiring minority stakes.