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Excellent support, maintaining momentum in the sale process

“With Yuno Advisors we chose for a young and enthusiastic team with knowledge of the food sector. The partners of Yuno are unconventional in their approach and ideas vis-à-vis the seller to look beyond the sale process alone. The support was excellent and they kept momentum in the sale process.”

Geert van Mook, Owner of Sulá


Misa Deutschland GmbH sold Sulá GmbH to its Dutch industry peer The European Candy Group (TECG), founded by private equity investor Bencis Capital Partners and its management. As there was no successor in a family context, Geert van Mook decided to sell the entire share capital of the German-based company. Given its strong niche positioning and pan-European footprint, the interested potential acquirers had a diverse international background. Ultimately, Sulá was the envisaged add-on acquisition for the TECG platform of companies, thereby strengthening its offering in private label sugar free confectionery.

Role Yuno Advisors

We assisted Geert van Mook, the Dutch shareholder of Misa Deutschland, and Sulá’s CEO Alwin Maaskant throughout the entire sale process. Our advisory services covered all aspects of the controlled auction process, including the mapping of potential national and international acquirers, drafting of the comprehensive information memorandum, financial modelling and valuation, process documentation, drafting of a letter of intent, due dilligence co-ordination, assisting in deal negotiations and transaction documentation.

About Sulá

Sulá is a leading German sugar-free confectionery manufacturer and well-known for its high quality hard boiled confectionery products and a broad packaging assortment including so called “click top boxes”. From its production location in Metelen, Sulá produces a broad assortment of mainly private label products for mainly the retail channel, including leading chains in Germany, the UK, the Netherlands and several other European countries.

About The European Candy Group

TECG is a leading European producer of liquorice and sugar confectionery for (non)food retailers. TECG’s ambition is to further expand its leading position in the Western Europe private label and contract manufacturing market. Including the acquisition of Sulá, TECG operates five production facilities in the Netherlands (3) and Germany (2). The combined group employs approximately 575 FTE and realises a turnover in Europe of around € 130 million. TECG has its head offices in the Netherlands and is part of the portfolio of the Dutch private equity investor Bencis Capital Partners.