Participation of European Hotel Capital in LBG Hotel Group

Yuno Advisors has advised European Hotel Capital, a hotel asset management organisation founded by Joost Mees and several financial partners, on its participation in LBG Hotel Group, a hotel group of 9 hotels with innovative hotel concepts in several major Dutch cities.

LBG Hotel Group (www.lbghotels.com) is a hotel group that invents and operates innovative hotel concepts. The hotel concepts are known for the hotel experience with an eye for detail, surprising elements and hospitality. In recent years, LBG has achieved major growth with the development of a number of new hotels in the Netherlands. The hotel group now consists of The Green Elephant Hostels, Townhouse Designhotel Maastricht, Townhouse Apartments Maastricht, Townhouse Designhotel The Hague, Mabi City Centre Hotel in Maastricht, Kaboom Hotel in Maastricht, Qbic Hotel WTC Amsterdam and Hotel Mariënhage in Eindhoven. Before the summer, the four-star plus The Ald Hotel in The Hague will open.

European Hotel Capital (www.euhc.eu) is a hotel asset management organisation founded in 2022 by Joost Mees and a number of financial partners including White House Development from Gouda. EUHC has a fast-growing number of hotel asset management assignments such as at ‘Motto by Hilton’ in Rotterdam, ‘City Hotel Gouda’ and the new ‘Mama Shelter’ in Amsterdam Noord that will open in 2027. EUHC has recently strengthened with internationally experienced hotelier Rogier Hurkmans as Operations Director.

Yuno Advisors, as exclusive advisor, assisted Joost Mees and European Hotel Capital throughout the process. Our advice included assisting in deal negotiations, drafting a letter of intent, developing a multi-year business plan, and structuring and closing the transaction.