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Sale John Altman to Argent

Yuno Advisors advised the owners of John Altman – a food brand active in the sale of sustainable snacks – with the sale to Argent Holding, the holding company of a snack-focused food group, including Yumami Foods.

John Altman ( was founded in 2015 after sisters Julie and Marie Claire van der Lande took over the brand rights. They saw an opportunity in the shelf of savoury snacks, which was dominated by products with (unnecessary) additives and unhealthy ingredients. With John Altman, they responded by launching new snacks that are surprising, better, tastier and more responsible than the conventional snacks on the shelf. For good reason, the John Altman brand is based on a San Francisco hippie who handed out snacks on the beach under the motto “Spread the love”. John Altman’s products currently mainly involve nuts and organic popcorn, and are largely sustainable and 100% natural. John Altman’s products can be found in various sales channels, including Online (Amazon,, webshop), Out-of-home (caterers, canteens, HelloFresh, Shell, etc.), wholesalers (Hanos, Orderchamp, etc.) and (New) Retail (Crisp, Flink, Getir, etc.).

Argent Holding has strong growth ambitions in the sustainable snack segment. The entrepreneur behind Argent, Arnoud Francken, who founded Axxent Masters in Tea, is now focused on expanding his platform in sustainable snacks. Alongside Yumami Foods, active in Asian-inspired savoury snacks, John Altman will be added to the group in order to market a broader portfolio in various channels. The focus will be on launching new and sustainable products that will continue to delight customers across all channels.

Yuno Advisors acted as exclusive advisor to the founder-shareholders of John Altman in the entire sale process. Our advisory consisted of general project coordination, realisation of a letter of intent, due diligence, structuring of the transaction and deal negotiations.