Oot Granola realizes growth financing from Lotus Bakeries

Yuno Advisors advised Oot in the realization of growth funding to become the largest breakfast brand in Europe. FF2032, Lotus Bakeries‘ corporate venture fund has joined Oot’s shareholder base.

Oot (www.oot.nl) started in 2018 as a small breakfast brand that sends freshly baked, low-sugar granola by post (direct to consumer). The company has grown rapidly over the past three years and now has 60,000 customers in the Netherlands and Belgium.

Lotus Bakeries has a large number of well-known brands such as Lotus, Peijnenburg and Biscoff, but also Nakd Wholefoods. Oot is the fourth company of the portfolio of FF2032.

Yuno Advisors assisted the founder of Oot – Valentine van der Lande – in establishing the transaction structure and coordinating the transaction documentation as well as acting as a “sparring partner” throughout the process with FF2032.

Click here for the official press release issued by Lotus Bakeries.

About Yuno Advisors

Yuno Advisors is an independent corporate finance advisory firm with a focus on Food & Agri and Retail & Consumer. The firm advises entrepreneurs, family-owned businesses, corporates and investors on mergers and acquisitions, financing and strategic financial advice.

For this transaction, Nick Vermeulen and Björn Zuithoff acted as the responsible advisors on behalf of the Yuno Advisors team.