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Poke Perfect realizes investment from Poke House

Yuno Advisors has advised Poke Perfect in the successful realization of its second funding round from the Italian market leading concept Poke House. In 2017 Yuno Advisors realized a successful first funding round for the founders of Poke Perfect. The concept subsequently achieved rapid growth the last couple of years, under the management of brother and sister Gerrit Jan and Quinta Witzel. With the strategic investment from Poke House, Poke Perfect will expand her position as market leader in the Benelux and expand with 25 venues in The Netherlands.

The Italian Poke House, founded by Matteo Pichi and Vittoria Zanetti, is European market leader in poke concepts and has thus far opened north of 50 locations. Poke House recently closed her Series-B funding round of €20 million, with a valuation of €100 million. The investment will be used to expand to 200 combined locations in Portugal, Spain, the UK, and now in The Netherlands.

The strategic investment allows Poke Perfect to further develop itself as the leading concept in the Benelux for healthy fast casual meals.

Yuno Advisors advised Poke Perfect’s existing shareholders and founders throughout the complete M&A process. This included identifying and approaching potential interesting investors, the valuation and structuring of the transaction, guiding negotiations, and coordinating the due diligence process.