Acquisition of Sulá by Bencis owned The European Candy Group
January 4, 2016
Yuno Advisors advised the shareholder of Misa Deutschland GmbH, 100% owner of Sulá GmbH, in the sale of Sulá to The European Candy Group (TECG), founded by private equity investor Bencis Capital Partners and management.
Sulá is one of the leading sugar-free confectionery manufacturers in Europe and well-known for its high quality hard boiled confectionery products using a broad packaging assortment including “flip top boxes”. From its production location in Metelen (Germany), Sulá produces a broad assortment of mainly private label products for primarily food retailers. The company counts many leading chains in Germany, the UK, the Netherlands and several other European countries among its customers.
With the acquisition of Sulá, TECG intends to further invest in innovation and growth of the group, allowing TECG to accommodate the current and future requirements of its pan-European customer base. TECG’s ambition is to further expand its leading position in the Western Europe private label and contract manufacturing market. Including the acquisition of Sulá, TECG operates five production facilities in the Netherlands (3) and Germany (2). The combined group employs approximately 575 FTEs and realises a turnover in Europe of around € 130 million.
Yuno Advisors has assisted the Dutch shareholder of Misa Deutschland in the entire sale process. Our advisory covered all aspects of the controlled auction process, including the mapping of potential acquirers, drafting of the comprehensive information memorandum, financial modelling and valuation, process documentation, drafting of a letter of intent, due diligence co-ordination, assisting in deal negotiations and transaction documentation.